Created a comprehensive brand identity and designed a user-friendly website and app design for Club Points, City Pub Group's exclusive rewards membership program. Developed a modern and engaging visual identity, including logo design, colour palette, and typography, to appeal to a broad customer base.

Designed a responsive website and mobile app with an intuitive user interface, allowing members to easily sign up, track rewards, and redeem benefits. Ensured the digital experience aligned seamlessly with the brand, enhancing customer engagement and loyalty.